STRENGTH Challenge: Week ONE

Personal Mission Statements

Who we are as people has a lot to do with who we think we are. If you are like most, you have likely developed a few self imposed labels to define who you are as a person. You’ve made decisions about what you like and don’t like, you’ve come up with adjectives to describe yourself, and have carved a history of opinions, choices, and experiences.

Whether you’re aware of it or not, you have been living by a set of your own principles that have brought you to where you are today. Some of these principles are important and empowering and have served you well over the years, but others have likely been holding you back and potentially hurting you.

Words have power, and when wielded wisely, those words can make radical shifts in your life. When you take a step back and actively shift your focus away from old disempowering beliefs, and consciously replace those with new empowering ones, you are able to define who you will become.

A woman in a red suit with a book

The Challenge:

Take some time to visualize your ideal version of yourself, and measure that against the person you feel like you are currently. Which specific areas do you need to focus on? What aspects of yourself need the most attention, and what bad habits are you clinging to that you know you need to let go of?

When you’re crafting your personal mission statement, you need to take a critical look at those questions and consciously commit to releasing what is no longer serving you. From there, the idea is to shift your focus to where you want to go, seeking out the powerful words that define that best version of yourself. Seek out empowering adjectives and develop a mission statement that embodies that powerful person you are becoming.

Once you have crafted your mission statement, commit to stating it every morning. Whether you choose to do it in the mirror, write it down, or use it as a mantra to repeat throughout the day, the key is to keep it in the forefront of your mind.


Time Commitment: 2 minutes or less

The time it takes to develop your own personal mission statement may take several hours, and it’s important to take as much time as you need. Once you’ve defined your mission statement, the practice of stating it every morning shouldn’t take more than 1 to 2 minutes.


When: AM

Your mind is a blank canvas first thing in the morning, making it an ideal time to plant the seeds of empowering energy and strengthen your commitment to your personal growth.

A close up of a confident black woman


Solidifying your own personal mission statement takes time and reflection. You need to decide what you want to release and what you want to step into. Once you’ve outlined the version of yourself you want to stand behind, you need to stick to your mission statement until you’ve outgrown it.

Step 1: Take time to develop your personal mission statement
Easier said than done, developing a clear, succinct mission statement will force you to think through who you are, what’s important to you, and where you are going. Take the necessary time required to think through this. Acknowledge what aspects of yourself you need to let go of, and identify specific characteristics you want to step into, in the form of words, adjectives, and phrases. Try out a few different mission statements until you’ve landed on the one that feels right – don’t be afraid to listen to your intuition. If you are stuck, check out this HubSpot article for templates and examples.

Step 2: Repeat your personal mission statement daily
Spend one to two minutes every morning to affirm your personal mission statement. This could include speaking it out loud in the mirror, or writing it at the top of your journal, or using it as a mantra in your morning meditation. The time will inevitably come when you outgrow your mission statement – and that is great! That means you are growing. When this time comes, go back to the drawing board, and develop a new mission statement for the person you have become.


Pairs Well With: STUNN AM

Getting your mindset on track first thing in the morning is key to sticking to your goals. With ingredients like Gotu Kola, Ashwagandha, and Boswellia Serrata, STUNN AM has your back. If your goals include outer beauty, STUNN AM supports you from the inside to regenerate your cells, and stimulate your collagen production.

Your personal mission statement is like your very own compass that you can turn to when you’re facing tough decisions or challenging situations. Developing your mission statement is a key step in your total transformation, and will strengthen your sense of self and help guide you along your path.

Next week, we will explore the second week of strength, daily core work.

Transformation is journey oriented, where the process is arguably more impactful than any end result. Philosophically speaking, you could say the journey is the desired result… We can’t wait to get started on this journey, and hope you join us!

Not a part of the STUNN Tribe yet? Why not join us in our Facebook Group? We (and hopefully you) will be providing regular updates on these challenges, sharing our personal experiences, and generally diving a whole lot deeper on all things.

STUNN Collective is all about curating transformative routines, and connecting the dots between mental wellbeing and skincare. We all intuitively know that stress, fatigue, and anxiety is often linked to bad skin, and STUNN Collective is changing that with innovative, 100% plant based, vegan supplements, and a community forward approach.

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