Four transformative tools to cultivate purpose and meaning

‘Those who have a “why” to live, can bear with almost any “how”.’, wrote Viktor Frankl in his book “Man’s search for meaning”.

Viktor Frankl, a renowned psychologist and holocaust survivor, certainly had a unique perspective on “meaning”. In fact, the experience of being a prisoner in Auschwitz led him to discover that the desire to find a meaning in life is essential to the human experience, even more than the desire for pleasure or power. To say finding purpose is important may just be an understatement.

Purpose is what gets you out of bed in the morning. It is what makes you want to do the right thing, or go the extra mile on a project. It’s what drives you to be a better version of yourself. It’s what makes you want to look and feel your best. It is for this reason that we have selected purpose as the fifth theme in the 10 themes of transformation.

A smiling woman meditating

To kick things off, let’s compare two fictional people; perhaps you can relate to one of them. More than likely, you can relate to both of them at different points in your life.

Meet Yuki. Yuki has been working the same job in a directionless career for years. She wakes up in the morning (after sleeping through her snooze a few times), rushes out the door, fights traffic, spends a day at her thankless job, then fights traffic again to come home. Her boyfriend of 4 years recently broke things off, and she generally feels like life has lost its meaning. After a microwave dinner and some TV, she’s back in bed. The day happened, but to her it was almost like she was living on autopilot. Days blend into weeks, and before she knows it, years of her life have gone by with almost nothing memorable to note.

Now, meet Sharee. Sharee recently started a new career at her dream job. She is immersed in her work, loves her family and manages to spend a significant amount of time with them each day. She has daily rituals that fuel her like walking her dog, cooking with her son, and her morning meditation practice. She has plans each weekend, and loves doing whatever she can to help her family and friends when they need her.

A sign that says fuel your passion

Sharee and Yuki are seemingly different, but what if I told you they were actually the same person at different points in their life? Life ebbs and flows, and through mindful and committed daily practice, finding purpose and changing your life is within reach. And yes, you guessed it, we are going to introduce four new tools to add to your routines to help guide you to develop purpose. 

Before we introduce the new tools, it is important to lay out the findings of a 2017 study. The study interviewed a group of elderly nursing home residents about life’s meaning, and what brought them purpose over the course of their life. The results of the study revealed four common factors to finding purpose in life:

  1. Physical and mental well-being (taking care of our body and mind, using stress-reduction techniques and building mental resilience)
  2. Belonging and recognition (being part of something much larger than themselves, feeling valued and validated)
  3. Personally treasured activities (things we do that make us feel good – hobbies, spending time with our family and friends)
  4. Spiritual closeness and connectedness (a feeling that all living things in the world are interrelated). It should be noted that religion can be part of spirituality, but spirituality can go beyond religion.
A woman sitting on a beach facing the water

We have developed four challenges, based around the 2017 study. As with all of the themes in the Ten Themes of Transformation, the goal is to try each challenge, and add the tools that resonate to your daily routines. 

Four tools to cultivate purpose and meaning:


1. Expressive Writing:

Our minds often already hold the answers to the most important questions about life, however overtime, we tend to build walls around those answers. We overcomplicate, and get lost in rumination and indecision. Expressive writing is a tool that can peel back those layers, exposing what you already know.

Learn more about this tool, and take the challenge >>


2. Daily check-in with loved ones

Maintaining close relationships with loved ones and playing a role in other’s lives, whether it be through community initiatives or even just being there for friends and family when they need you, is without a doubt a huge part of cultivating purpose in your own life.

Learn more about this tool, and take the challenge >>

A book and a mug
3. Small daily self indulgences

Being productive and actively contributing to society are important parts of purpose, but without taking time to appreciate the fruits of your labor, those things become less meaningful and more daunting. No matter what your goals or dreams are, it is absolutely crucial to take time each and every day to celebrate yourself and enjoy a small indulgence to continue to fuel your life’s purpose.

Learn more about this tool, and take the challenge >>


4. Meditation or prayer to connect with your spiritual self

By consciously connecting with a higher power and developing a meaningful relationship with something greater than yourself, you are developing powerful seeds of purpose – which you can take with you in every moment of your life.

Learn more about this tool, and take the challenge >>


Many people struggle to find meaning in their life. Western culture, especially, seems to struggle with finding appropriate things to attach purpose to. The old saying that “money does not lead to happiness” is well known, but too many of us choose to pursue money at the expense of our happiness anyway. By committing to doing the work, and trying these tools, you will learn to attach purpose to those things that truly count.

Also, one additional remark about finding purpose; remember, purpose is something that ebbs and flows. What you find purpose in today may not have as much meaning next week, next year, or in 20 years. We all know the recent retiree who devoted her life to work, and all of a sudden now feels completely lost. The most important thing is to find purpose in many things. In fact, if you really pay attention, the happiest people seem to be those who can find purpose in everything.

Transformation is journey oriented, where the process is arguably more impactful than any end result. Philosophically speaking, you could say the journey is the desired result… We can’t wait to get started on this journey, and hope you join us!

STUNN Collective exists to empower you with innovative supplements that directly nourish your microbiome to support stress hormones and skin health, so you can harness your own unique beauty and potential, because we believe every woman deserves to feel better, live greater, and dream bigger. 

Written by the STUNN Collective team.

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